Pencils & Planks is a budding business primarily functioning through social media. It’s target audience is primarily women seeking encouragement and inspiration on their journey to better health, both mentally and physically.
Typography was very important in creating this logo. It was only fitting to use a natural writing font for “Pencil” and a more rigid crisp font for “Planks”.
The circle encompassing the main logo signifies community. The textured brush stroke means, for me, that not all circles, or communities, are perfect. Nonetheless, they stick together and push forward together. And that is exactly what Pencils & Planks promotes and provides.
